Digital Drawing

Sticker Business 101: from designing original stickers to marketing your brand

By Yayitsvica

$144.00 $169.00
30 lessons
Running time
4h 00m
Class Kit
By Creator
List: $169
(15% Off)

-39 pieces in stock

Buy One, Get One

We are offering this chance only to the first 100 classmates. Enjoy the promotion before it’s too late.

1. Go at your own pace in this 20-week online course
2. Artistic g
uidance & pointers from the instructor
3. Supportive peer community exchanging feedback
4. Enroll now, and start learning today!

Sticker Business 101: From Designing Original Stickers to Marketing Your Brand

Sticker Business 101 Class with
Artist, Yayitsvica


Start your dream sticker business and set yourself up for success by learning how to strengthen your brand, define your style, create digital illustrations on Procreate, make DIY stickers with Cricut, and gain insights on how to promote and sell your new stickers to your audience.


This class is perfect for artists and illustrators (all levels) who want to start a sticker business, and turn their art into stickers that they can sell.


After this class, you’ll gain the skills and knowledge to confidently turn your designs and ideas into stickers for your shop. This in-depth class covers lessons and insights on branding, concept development, digital illustration basics on Procreate, sticker production with Cricut, and even tips on marketing so you can start your dream sticker business.

Step 1: Strengthening your brand voice and identity

Step 2: Digital illustration on Procreate

Step 3: Turning your art into stickers

Step 4: Selling and promoting your stickers


  1. Meet your instructor: Vica Lew

  2. Introduction to the course

Chapter 1: Pre-work and Branding Insights

  1. Who you are as a creator
  2. SWOT (strengths, weaknesses, opportunities, threats) analysis
  3. Defining your target audience
  4. Your elevator pitch and value proposition

Chapter 2: Turning Ideas into Illustrations

  1. Finding your style
  2. Sketching initial sticker ideas  
  3. Sketching an initial layout

Chapter 3: Digital Illustration on Procreate

  1. Prepping the canvas and intro to tools
  2. Creating a color palette
  3. Working with brushes
  4. Working with layers and blending modes
  5. Illustrating our sticker elements + digital illustration tips
  6. Creating the background
  7. Finalizing the layout for Cricut Design Space

Chapter 4: Using Cricut Design Space and Cricut

  1. Importing your work and prepping the canvas
  2. Print settings for matte and glossy paper
  3. An introduction to the machine and cut settings
  4. Cutting our stickers + troubleshooting tips

Chapter 5: Outsourcing your Production

  1. Choosing a supplier
  2. Setting up your file for production

Chapter 6: Selling your stickers

  1. Things to consider when picking a platform
  2. Pricing your work
  3. Packaging and shipping
  4. Etsy selling tips

Chapter 7: Marketing and Promotion

  1. Building social proof and trust
  2. Maximizing your channels and touchpoints
  3. Creating a content plan


1. Congratulations on completing the course, what's next?

Meet Your Creator


Hello, everyone!
My name is Vica Lew, and I’m a full-time illustrator, maker, and musician based in San Francisco, California.
I started my art journey in 2018 with the goal of spreading smiles and silliness through my cute joyful illustrations.
Since then, I have opened my very own online shop called Yay! It’s Vica, where I sell cute stationery, art prints, handmade goods, and of course, everyone’s favorite: stickers!
My background is in marketing and communications, where I spent 7 years working with different clients from various industries, and understanding the value of harnessing ideas and manifesting them into something that can delight, inspire, and (for you aspiring shop owners) even turn a profit.
Now that I’m fully pursuing an illustration career, I’m fortunate enough to have my days filled with plenty of creativity and experimentation, and I’m thrilled to share what I have learned so far with you.

This course will teach and guide you on how to effectively utilize different tools such as "digital brushes," "palettes," and "blending options" in Procreate app.
We will help you adjust app settings to optimize your drawing experience.

*Please Note: Students will have to purchase Procreate application ($10 in Apple Store). It is not included in the course package.

This course will teach and guide you on how to effectively utilize "Cricut Design Space and Cricut".
We will help you setting and optimizing the program and tools to optimize your experience.

*Please Note: Cricut machine is not included in the course package, and students will have to purchase the machine themselves. Cricut takes only a small part of this class, and students will be able to follow the most of the class without the machine.


Please note that class materials are subject to change depending on availability of the product. Should a specific item be unavailable at the time of your order, a different, but similar product will be included in the package as replacement. Also, please note that the items listed are meant to be used to complement the class experience, but not necessarily what the creator uses for their own work.

1. White Matte Sticker Paper / Inkjet & Laser Printer
2. White Gloss Sticker Paper / Inkjet OR Laser Printer
3. Prismacolor Col-Erase Colored Pencil, 12-Count
4. Leuchtturm Plain Hardcover Notebook / A5
5. Scotch Invisible Magic Tape
6. Monami Mechanical Pencil 0.5mm
7. Faber-Castell Dust Free Eraser
  • Who want to design and print their original stickers
  • Who want to learn how to use Cricut machine and program
  • Who want to run their own sticker business
  • Who want to learn all the tips and tricks of sticker business from Vica

Duration of the course

You can access the class videos for 20 weeks. Within that period, you can replay the videos in as many devices as you want.

Installment Payment

Quadpay is available for the payment! Your order will be split into 4 installments paid over 6 weeks! To find out more, please visit Quadpay.

Class Preparation

If you have purchased the “All-in-one package,” it may take less than 2 weeks to receive the package. We will also send you a tracking number via email after the package has been shipped out.

Class access

We will send you an email with a webpage link and a personalized code to access the videos within 24 hours of purchase.

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